Times are tough, so the question is… what can you do to fight back? It’s time to look outside the ‘bathroom bubble’ for answers and I’d like to share 11 great tips to help you make your showroom a compelling customer experience.
There’s no denying this recession has hit high street retail hard and the bathroom industry is no exception. Buying a bathroom is not an impulse or commodity purchase and people do still buy from specialists. So the question is: once you’ve got people into your showroom, what can you do to encourage them to stay and buy?
'Experience’ is what it’s all about…
I know ‘customer experience’ is a much overused cliché these days, but you are selling a lifestyle, an aspiration, even a dream … and the people coming through your door aren’t interested in what you